Mobile websites will supersede the use of desktop websites by 2015 according to statistics from Morgan Stanley. Since 2010, website searches via mobile phone have quadrupled. In 2011, 63 per cent of Internet users preferred mobile sites for purchasing products and services.
Corporate branding can be the most important asset your business can own. If corporate branding is poorly integrated, it could well be the major catalyst for stalling business growth. The worlds' biggest companies understand the power of a brand that appeals to its audience, doesn't date over time and the benefits of investing in what is essentially, the face of any business. The beauty of excellent brand development, is that it's not reserved for the big boys by any means.
Social Media Marketing
Social media should no longer be looked at as 'the new thing' in marketing; it has been around long enough that it ought to be an integral part of an organisation's marketing strategy. The question is not whether or not we have social media, but it's how we use it that's important. The benefits of a long-term social media strategy are vast: it allows users to interact and engage with your brand and it creates a social presence by giving your brand a voice. Social media allows organisations to become knowledge leaders to build brand integrity and…
An open source ecommerce solution offers a variety of business-friendly benefits, particularly for small and medium sized companies. Open source and CMS based ecommerce sites allow for on-the-fly product changes.
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